Site design – the ideal web page Congratulations! By purchasing your own piece of cyberspace you have confirmed yourself as a major web marketer. Prior to you explore the joys of your cpanel it is time to sit down with a notepad and strategy your online store window.
Exactly what is your site about? Who is your target visitor? What will they be searching for that you can provide? Write these basics down at the top of the page. If you were looking for your site, what would you do? It is most likely you would start with an internet search engine such as Google or Yahoo so I suggest you do just that.
Type your keywords in and do some research study on your competition. Exactly what do you like about their site? What made you desire to leave in a hurry? This is an important yet free education into what makes an effective site. Some websites look like a parking place for ads. It can be really difficult to discover what the site can provide as any material is buried under advertising.
First impressions are crucial – one click of the back button and your visitor is gone for great. If all that fills your web browser window is a large header graphic and some advertisements then would you bother scrolling down to see more? Even worse still, imagine among those ads offers simply exactly what you were getting – you would click away without even remembering the remainder of the site existed. I recommend including income streams such as Adsense to your website but restrict the marketing on your web page to some discreet links near the bottom of the page. If your site visitor has actually read down to the bottom of the page and not found exactly what they were searching for then definitely offer them some alternatives but wearn’t hurry their departure. It might seem pessimistic to think of your visitor leaving when they have only just discovered your website however put on ‘t miss out on any chance to motivate them to return. Ensure you have a basic signup type on your home page and offer visitors something helpful.
This may be a newsletter to keep them informed of your newest offers or an e-course, for example. This is the only circumstance when a pop-up might be appropriate on your home page. What is your target visitor looking for?
If they are shopping around for the very best rate on something then they could probably care less ‘about me ‘. If you are offering a service or a business proposition nevertheless then this is an important location for your factor to consider. You will want an inviting head and shoulder picture of yourself with your name and contact information in plain view.
If your visitor desires an excellent offer then your most popular offer will take this pride of place. Is a picture worth a thousand words? If you are offering a graphic design service then by all means knock yourself out. If not then thoroughly consider how difficult every image is working for you. Graphics are terrific for window dressing a website and making it more enticing. Graphics can likewise decrease your page ‘s load time.
Have you ever provided up when a page was too sluggish to reveal? Do you care that there may well have been a fantastic visual feast if you had waited longer? Back to your notepad and work out where you desire your visitor to go next. Attempt and keep the links from your primary page at 5-10 only. There is such a thing as too much choice and a lot of options can give the impression that little of your site will provide exactly what your visitor truly wants. Would you invest time reviewing great deals of choices when it is easier to click away and start once again with another of the 8 billion sites competing for your attention? Not only are fewer links less confusing for your visitor but again
Would you invest time reviewing great deals of choices when it is easier to click away and start once again with another of the 8 billion sites competing for your attention? Not only are fewer links less confusing for your visitor but again less links suggest a faster load time for your page. Work out the logical groups for your site’s info then connect to these group menus from your house page. Exactly what is the color scheme for your site?
Do you want something lively to influence action?
Are calming pastels that instill confidence closer to your objective? You will wish to keep within an easy scheme of colours throughout your site so it does not appear disjointed so consider your site livery thoroughly.
Does your shop window invite consumers in off the street?
Does it resemble an elegant facility or a flea market?
Keep your homepage clean, clear and basic and it will welcome site visitors into your site.